Social Media Engagement + Awareness
New Instagram strategy for a high-end, specialty Construction Company to focus engagement and reach.
Goal: Increased Engagement + Awareness
Strategy: Create/Share Engaging Content
Create campaigns to promote featured work, company news, events, and projects
Launched a 4 post per week plan aimed at steady growth and securing a share of voice in the sector
Includes Instagram post creative, copy, and scheduling
RESULTS:
Increased followers to over 8k - 63% growth
Consistent 14% engagement rate
5x share of voice from the previous year
Increased website leads by 72%
